GREAT Scholarships at Liverpool Hope University

Almost every communication or interaction that takes place in the world today involves a digital interface, whether this is a computer, a laptop, a mobile phone, a smartcard, a camera or a sensor. These interactions are stored as data which can be mined to make better decisions, systems and research.

Recent advances in computational power, machine intelligence and the massive growth of sources of data has led to the development of a new area study: Data Science.

We are no longer looking machine parts or airlines, or stocks and shares data; we are looking at data about people and the world they inhabit. Jake Porway (Executive Director of DataKind) says: “A data scientist is a rare hybrid, a computer scientist with the programming abilities to build software to scrape, combine, and manage data from a variety of sources and a statistician who knows how to derive insights from the information within. S/he combines the skills to create new prototypes with the creativity and thoroughness to ask and answer the deepest questions about the data and what secrets it”. This programme is designed for such people.

This course is built around the strong skill base of experts in the Mathematics and Computer Science department and to illustrate how new technologies, cutting edge research and novel scientific perspectives can be used together to influence future society in significant and fundamental ways.

Robotics is on the cusp of an exciting new era as robots become more reactive, intelligent and human-like, as well as finding applications in a range of industries including consumer and healthcare robotics.

We are in the midst of an increase in the pace of technological change and the changes in the coming decade will be a magnitude of order greater than anything that has gone before. A paradigm shift is about to take place that will forever change society; our ability to manufacture novel robots and new artificial intelligence techniques will both change the way we interact with technology and will allow technology to interact with us and our world in a far more nuanced way.

This new MSc Robotics Engineering reflects recent software and hardware technological advances and exposes students to new, much sought-after skills and up-to-date areas of research. Recent technological advances are incorporated into the course by developing novel cross disciplinary approaches and subject areas such as Embedded Systems, Artificial Intelligence and Virtual Reality.

The MSc in Digital Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ digital marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy.

Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing management, the psychology of consumer behaviour, branding and marketing communications, are explored within an international and digital context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative digital solutions to complex marketing management problems.

This programme will appeal to students from across the world who are looking to earn a highly relevant postgraduate qualification, which acknowledges and engages with the technological, political, economic and socio-cultural differences that are present in complex and dynamic global business environments. You will be exposed to new ways of approaching problems and issues faced by the modern business and learn how to apply digital marketing management theories practically and successfully to solve them.

The MSc in Digital Marketing Management has also been designed to assist professionals to capitalise on their previous experience and develop their capabilities to help take their career prospects to the next level.