GREAT Scholarships at Liverpool Hope University

Key subjects showcase

• MSc Data Science

  Almost every communication or interaction that takes place in the world today involves a digital interface, whether this is a computer, a laptop, a mobile phone, a smartcard, a camera or a sensor. These interactions are stored as data which can be mined to make better decisions, systems and research.

  Recent advances in computational power, machine intelligence and the massive growth of sources of data has led to the development of a new area study: Data Science.

  We are no longer looking machine parts or airlines, or stocks and shares data; we are looking at data about people and the world they inhabit. Jake Porway (Executive Director of DataKind) says: “A data scientist is a rare hybrid, a computer scientist with the programming abilities to build software to scrape, combine, and manage data from a variety of sources and a statistician who knows how to derive insights from the information within. S/he combines the skills to create new prototypes with the creativity and thoroughness to ask and answer the deepest questions about the data and what secrets it”. This programme is designed for such people.

  This course is built around the strong skill base of experts in the Mathematics and Computer Science department and to illustrate how new technologies, cutting edge research and novel scientific perspectives can be used together to influence future society in significant and fundamental ways.

• MSc Robotics Engineering

  Robotics is on the cusp of an exciting new era as robots become more reactive, intelligent and human-like, as well as finding applications in a range of industries including consumer and healthcare robotics.

  We are in the midst of an increase in the pace of technological change and the changes in the coming decade will be a magnitude of order greater than anything that has gone before. A paradigm shift is about to take place that will forever change society; our ability to manufacture novel robots and new artificial intelligence techniques will both change the way we interact with technology and will allow technology to interact with us and our world in a far more nuanced way.

  This new MSc Robotics Engineering reflects recent software and hardware technological advances and exposes students to new, much sought-after skills and up-to-date areas of research. Recent technological advances are incorporated into the course by developing novel cross disciplinary approaches and subject areas such as Embedded Systems, Artificial Intelligence and Virtual Reality.

• MSc in Digital Marketing

  The world of digital marketing is constantly evolving, offering both challenges and exciting possibilities. Our newly developed master’s programme gives you the skills you need to succeed in this dynamic field. We'll teach you the core ideas of digital marketing and show you how companies put them into action in real-life situations. We provide a strong foundation in the theory of digital marketing, combined with real-world application of examples used by organisations.

  This programme goes beyond simply acquiring technical skills. You'll delve into the strategic frameworks that underpin successful campaigns, gaining in-depth knowledge of how they translate into tangible results. We'll also discuss the ethical side of marketing in today's digital age, helping you think critically about the impact of marketing on consumers and society. You'll explore the impact of marketing strategies on consumers and society, developing your critical thinking skills to evaluate their effectiveness.

  The curriculum is designed to move you at the forefront of the industry. We focus on cutting-edge trends like social media optimisation (SEO), AI integration, and innovations in content marketing. You'll not only understand the mechanics of these advancements but also analyse their broader implications on the marketing landscape.

  Recognising the importance of career readiness, we provide you with the skills and knowledge employers seek. Throughout the programme, you'll develop your employability through digital marketing simulation exercises and opportunities to hone your expertise. By graduation, you'll be a well-rounded digital marketing graduate, equipped to make a real difference in the ever-evolving world of business.