International Marketing
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.
Consumer Psychology
Consumer psychology is a specialty area of psychology that studies how feelings, beliefs, and perceptions influence the way consumers buy and relate to goods and services.
This exciting new discipline uses psychological insight and research and applies it to the problems facing markeeters, helping them make better decisions. For example, if a brand is developing a new advertisement, it is essential that it grabs consumers’ attention. Not only should it grab attention, but marketeers will want to ensure that consumers learn the targeted message - and psychologists can help achieve this.
Finance
The Finance programmes at Bangor offer you a unique opportunity to develop an appreciation of the causes and significance of current developments in the financial and corporate sectors, and to study advanced theory and practice relating to financial markets and the financial management of business firms.
The ever-changing nature of financial markets, financial institutions and business firms, has made it increasingly important for finance experts including financial managers in multinational companies, investment analysts in securities firms, lending officers in banks and other financial institutions and traders in capital markets and dealing rooms - to have a clear understanding of the theory and practice relating to financial market operations and corporate financial strategy. Familiarity with the most recent developments in risk appraisal, portfolio analysis, the engineering of synthetic products, modelling techniques, financial analysis and valuation are essential requirements for all those involved directly in financial activities or who wish to gain a deeper understanding of this important area of business management.
