Consumer & Digital Marketing Analytics
In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs; keep customers loyal and attract new customers.
Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.
Psychology
Psychology is the scientific study of how people behave, feel, think and learn. It is an applied discipline with researchers studying how and why people function, using a variety of cutting-edge techniques.
Psychology is a constantly evolving discipline with many different branches. Bangor University specialises in Clinical psychology; Cognitive psychology; Developmental psychology; Health psychology; Neuropsychology and Sports and exercise psychology
The way you study psychology can vary considerably depending on what branch of psychology you are interested in and can include designing and conducting experiments using a variety of methods such as, brain imagery, interviews, and observations that allow scientists to research all aspects of human life.
Psychology as a science and as a profession makes a difference to real people in the real world, by improving quality of life across a wide range of areas. Because psychology is the study of the human psyche and what it is to be human, it has relevance in many different types of careers. Psychology is not afraid to tackle the big issues facing humankind in the 21st Century, so if they interest you, a psychology master's degree could be what you are looking for.
Finance
The Finance programmes at Bangor offer you a unique opportunity to develop an appreciation of the causes and significance of current developments in the financial and corporate sectors, and to study advanced theory and practice relating to financial markets and the financial management of business firms.
The ever-changing nature of financial markets, financial institutions and business firms, has made it increasingly important for finance experts including financial managers in multinational companies, investment analysts in securities firms, lending officers in banks and other financial institutions and traders in capital markets and dealing rooms - to have a clear understanding of the theory and practice relating to financial market operations and corporate financial strategy. Familiarity with the most recent developments in risk appraisal, portfolio analysis, the engineering of synthetic products, modelling techniques, financial analysis and valuation are essential requirements for all those involved directly in financial activities or who wish to gain a deeper understanding of this important area of business management.
